8 January 2019
Inclusive children's products
From books with diverse characters, to educational toys and gender-neutral clothing, discover why 2019 is the year to launch an inclusive children's business
Our founder, Katy Alexander, sat down with Scarlett Cook
from startups.co.uk to explore why games matter.

Why inclusive children's products is a good business idea

The world is changing around us, and fast. As society progresses and evolves, it becomes more and more pertinent to ensure that our youngest members are aware of this too.

Children's toys and products, along with play and education, form a key part of their development. However, not every child has always been able to see their experiences in the toys they play with or the products they use.

The rise of inclusive children's products is aiming to change this, with the intention of mirroring the diversity of the real world in products targeted at this age group.

Parents are rightly demanding change
For me, children's products are at their best when they're appealing to a broader group of backgrounds. I think it's fantastic that both young boys and girls can see women or people from different ethnic backgrounds or people with hearing or sight impairments as superheroes as we have done with The Remarkablz.

Depending on the nature of the product, the incremental design effort required to make a product more accessible to a wider range of potential customers should mean that the wider appeal can generate broader commercial prospects.

I think the market is simply moving in that direction. Parents are rightly demanding it, children are already naturally inclusive through the bonds they form in play groups in pre-school or during their school years. It makes sense for toys and activities to move with the times and reflect this.
Children are naturally inclusive. It makes sense for toys and activities to move with the times and reflect this.
Entrepreneurs who create a product that addresses a market need and speaks to a wider potential customer base will have a wider market to which they can appeal.

Aside from the potential commercial reasons, it's important to acknowledge the social good reasons for exploring, developing and seeking to scale inclusive businesses.

In the example of children's products, by working to transcend traditional gender, racial or ability stereotypes, we encourage and enable increased understanding from an early age.

Full article was available at startups.co.uk

I needed to understand the educational entertainment space. I needed to understand the market and the competition within the market.