This article was first published on the Absolutley Education website and was written by Libby Norman.
Katy Alexander is creating educational games designed to help children aim high – superhero high – and it all started with her daughter's confusion over whether girls could inhabit the world of science. She says: "We were walking home one day and my daughter asked me if she could be an astronaut – she wanted to know if this was a job that girls could do."
Alexander recognised that her daughter, then aged three, had picked up on a real issue. "If you can't see yourself in a role, you are less likely to engage with or pursue the subject matter", she says. "Even at the age of three children attach labels to themselves – 'I'm a girl, and girls do/don't do that'.